> Volunteer >
This is a reference of the various things
that a website traffic volunteer might do. These are
starting points for the position; you will undoubtedly think
of other search terms, protocols, etc. that will be helpful.
We are open to suggestions.
- Perform online searches from the perspective of
homeschoolers and verify page ranks of AVKO websites/webpages.
- Verify Meta tags (keywords and descriptions) of sites and propose
suggestions of additional keywords to increase page ranks.
- Examine current website statistics for numbers of page views, referring
websites, search terms used to land on AVKO
- Research the page rankings of common search terms and phrases in various search
- Most popular search engines:
- Common Search Terms
- AVKO; dyslexia; spelling; homeschool; help my
daughter; help my son; curriculum; add; adhd;
sequential spelling; latin and greek roots;
syllabication rules; whole language; phonics; free;
tutoring; english patterns; don mccabe; teaching
- Remember to try variations on these
(homeschooling, etc.) and misspellings (dylexia,
- Examine AVKO webpages to verify that a) they have
keywords, b) they apply to the page, and c) there are
not other keywords that could point to that page.
- Thinking of the information present on each
page, the benefits and features of the contents,
etc., what words would you use to describe it?
- What typos do you make when you type
- What abbreviations are common to the educational
field or homeschooling?
- What slang terms or phrases might someone use to
describe the same thing?
- Verify the description of the pages as well.
Are they accurate, succinct, and descriptive?
- Many different types of people use the information
and resources on our websites. Pretend to be each
of the following people; think about what their
considerations are, whom they are serving, and what
resources they need:
- Homeschooling parents
- K-12 teachers
- Resource room teachers and tutors
- Educational and linguistics researchers
- Disability specialists
- Relatives of illiterates
- Job training professionals
- To look at the keywords, view the "source" of the
page. In Firefox, right-click on the page and
click "View Page Source." In Internet Explorer,
right-click on the page and click "View Source."
- These will always be toward the top. Here's an
example from the Volunteer page:
name="description" content="Volunteer with
the AVKO Foundation. Help eradicate problems
associated with dyslexia and illiteracy while
earning valuable experience.">
<meta name="keywords" content="dyslexia
volunteer non-profit volunteerism volunteering
dylexia reading tutor tutoring help others
opportunity opportunities organization 501(c)3 501c3
help support resources aid aide disability children
illiteracy education illiterate student students
literacy phonics instruction intern internship">
Make sure that the description of the page matches
the content of the page (describes it well) and that the
keywords actually apply to the content -- not just that
there are keywords. Let me know which pages have nothing
at all, or are inaccurate, or could use more (give me
These tags are what search engines like Google use to
search for content and it's very important that they are
accurate and descriptive. Sometimes there are
intentional misspellings in the keywords because people
misspell / mistype things frequently, and including them
improves search quality. E.g., both "dyslexia" and "dylexia"
are listed above because, for some reason, it's easy to
mistype "dyslexia." (This is also the case for hard to
spell words -- so "dislexia" is used on some pages).
- Surf to other resource, homeschooling, disabilities,
and educational supply sites to view their keywords.
Compare to AVKO's.
Securing More In-bound links
While performing your searches, take
note of the sites that continue to crop up.
Are they a paid service or a
non-profit organization (or a hybrid)? If they
sell, what is their price point?
Do they cater to the same clientele
What are the free resources that
Are the resources (free or paid)
they provide complementary (and complimentary) to
AVKO? Do they follow the same or similar
philosophies of AVKO?
Take note of directory sites as well.
Contact and submit directory information
to these sites. Ask for links to our sites,
detailing the services and resources that we provide.
It may also be prudent at this time to ask if they are
interested in some type of more formal partnership.
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